The Sprung blog

Things we've learned the hard way.

Plain-English answers about web apps, WordPress, email, accessibility, and getting found in AI search. Written so you don't have to learn it the hard way too.

Featured · Web apps

How Much Does a Custom Web App Cost?

Custom web apps run from about $15,000 to $150,000+. What drives the cost, when to build or buy, and why starting small keeps the budget down.

Clay Johnston · October 24, 2026 · 7 min read

Showing all 4 posts

AI search

AI SEO: Are You Showing Up in AI Answers?

Is your business showing up in AI answers? What AI SEO (also called AEO or GEO) is, how it differs from SEO, and how an AI visibility audit measures whether ChatGPT and Google recommend you.

October 12, 2026 · 6 min read

Accessibility

Website Accessibility: Why It Starts on Day One and Keeps Going After Launch

Website accessibility lawsuits rose 27% in 2025. Here is why accessibility belongs in every new build, why live sites need regular audits, and why overlays are not the fix.

October 8, 2026 · 5 min read

WordPress

Why Your Web Hosting Matters, and Why We’ve Used WP Engine for 10+ Years

Security and support matter more than price when you choose web hosting. Here is what downtime really costs, and why Sprung has hosted WordPress on WP Engine for more than 10 years.

October 1, 2026 · 6 min read

Mobile apps

How Much Does App Development Cost in 2026?

App development cost runs from about $15,000 for a basic app to $500,000 or more for enterprise software. Here’s what drives the price and how to spend less.

September 24, 2026 · 10 min read