HTML email template development · Minneapolis, MN Email templates that survive Outlook.

We hand-code responsive HTML email templates that look right in Gmail, Apple Mail, and yes, Outlook. Your marketing team gets templates they can reuse for years. Your subscribers get emails that don't fall apart.

Sound familiar?

Signs your email templates need work.

Your email looks perfect in the preview and broken in your boss's inbox.

Every new campaign starts with someone rebuilding the template from scratch.

Half your list reads on a phone, and your emails still need pinching and zooming.

What we build

Email work we do most often

Template systems

Modular templates your team mixes and matches in your email platform, without touching code.

Newsletters

Clean, readable layouts for regular sends, built so new content drops in fast.

Promotional emails

Sales, launches, and events, designed to earn the click.

Transactional emails

Receipts, password resets, and order updates that look like they came from your brand.

Platform setup

Templates built for Mailchimp, Klaviyo, HubSpot, Salesforce Marketing Cloud, and more.

Agency production

Coding and testing for agencies on deadline, under your name.

How it works

Four steps from design to inbox.

  1. Review

    We look at your designs, your email platform, and your audience. You get a plan and a real price.

  2. Code

    We hand-code each template, with fallbacks for the inboxes that need them.

  3. Test

    We test across major email clients and devices, including dark mode, and fix what breaks.

  4. Deliver

    We load the templates into your platform, document how to use them, and train your team.

What's included

Everything it takes to look right in the inbox.

Every email project includes these. No surprise line items.

  • Responsive, hand-coded templates
  • Dark mode support
  • Testing across major email clients and devices
  • Accessibility checks for readable, screen-reader-friendly email
  • Setup in your email platform
  • Documentation, plus a 90-day warranty on our code

Under the hood

Hand-coded, then tested in real inboxes.

Email code is stuck in about 2005. We know the workarounds, so your templates don't look like it.

  • HTML
  • Inline CSS
  • MJML
  • Inbox and dark mode testing
  • Mailchimp
  • Klaviyo
  • HubSpot
  • Salesforce Marketing Cloud
Clay is a true unicorn among developers. His depth of knowledge is remarkable, and he pairs it with a collaborative, easygoing style that makes him genuinely easy to work with. Clay is the only developer our agency will work with. We see him as an integral partner who helps make our work shine.
Beth Lube, VP of Account Services at IN Food Marketing & Design

FAQ

Email questions

Why does my email look different in Outlook?

Desktop Outlook renders email with Microsoft Word's layout engine, which ignores a lot of modern code. We build around its quirks so your design holds up there too.

Can you work with our email platform?

Almost certainly. We set templates up so your team can edit content without breaking the code underneath.

Can you code designs from our agency?

Yes. Send us the designs and the deadline. We code, test, and deliver under your name.

Do you support dark mode?

Yes. We test every template in dark mode and adjust colors and images so the email stays readable.

Do you only work with Minneapolis businesses?

No. We code email for agencies and brands in the Twin Cities and across the US. Briefs, proofs, and final files all move online, so your location never slows a send.

Related services

Need emails that look right everywhere? Let's talk.

Send us a design, a broken template, or just a frustrated sigh.

Start an email projectAgency partnerships